Fuorisalone is the set of events distributed in different areas of Milan on days when the Salone Internazionale del Mobile which is staged in the halls of Rho Fiera. Every year, in April, Salone and Fuorisalone define the Fuorisalone Milan Design Week, the most important event in the world for design addicted.
The Fuorisalone is not a fair event, it doesn’t have a central organisation and it’s not managed by any Institution. It started spontaneously early in the 1980s through companies working in the furnishing and industrial design sectors. Currently, it is expanding into many related sectors including automotive, technology, telecommunications, art, fashion and food.
Today, the various exhibitors can organise independently or refer to Studiolabowhich gives assistance: from the search for the location to the definition of strategies to special communication plans that can be chosen on the Fuorisalone.it portal.
Brera quarter is co-ordinated by the regional marketing project Brera Design District which provides both location management, through Brera Real Estate, and a structured communication plan, from regional communication to digital, with PR and Press events, Info Point and services for exhibitors.
The Fuorisalone is thus the most important and prestigious event linked to the international design world. Over the years, various Design Weeks – including those of London, New York, Paris, Dubai, Miami and Beijing, have been set up on this format but no-one has been able to near the capacity and numbers of Milan, which counts 400,000 visitors, business worth Euro 250 million, sector staff from 160 countries, 1,200 events registered in the city, and 1,000 companies in the fair at the Milan Furniture Fair. This is just some of the data bearing witness to the force and centrality of Milan in the international context.
Detailed on www.fuorisalone.it